Case studies

See how we have helped B2B companies improve lead quality, conversion rates, and marketing efficiency.

Results from lead generation campaigns, website builds, and CRO projects.

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B2B SaaS - Lead Generation Campaign

Industry: Marketing automation SaaS

Challenge: High CAC and low lead quality from LinkedIn and Google campaigns. Sales team spent time on unqualified leads.

Approach:

• Rebuilt targeting with ICP filtering and intent signals
• Redesigned landing pages with clearer value prop and qualification questions
• Implemented GA4 tracking to measure lead quality and CAC by channel

Results:

• 38% reduction in CAC over 90 days
• Lead-to-opportunity rate increased from 12% to 24%
• Sales team feedback: higher quality leads, less time on discovery calls

B2B Services - Website Redesign

Industry: B2B design agency

Challenge: Website looked good but generated few inbound leads. High bounce rate on homepage and service pages.

Approach:

• Rebuilt homepage messaging to focus on outcomes, not services
• Added case studies and proof points to service pages
• Simplified navigation and CTA strategy

Results:

• 52% increase in contact form submissions in first 60 days
• Average session duration increased by 40%
• Homepage bounce rate dropped from 68% to 42%

SaaS - Conversion Rate Optimization

Industry: Project management software

Challenge: Paid campaigns drove traffic to trial signup page, but conversion rate was 1.8%. High drop-off on form.

Approach:

• Simplified trial signup form from 7 fields to 3
• Added trust signals (G2 reviews, customer logos) above fold
• A/B tested headline variations focused on pain points vs features

Results:

• Trial signup conversion increased from 1.8% to 3.4%
• 89% increase in trial signups with no additional ad spend
• Winning headline variation focused on time savings, not features

B2B SaaS - Analytics Setup

Industry: HR tech SaaS

Challenge: GA4 tracking was incomplete. Marketing could not measure which campaigns drove trials or paid conversions.

Approach:

• Full GA4 and GTM rebuild with event tracking for all key actions
• CRM integration to track trials through to paid conversion
• Looker Studio dashboard with CAC, LTV, and channel attribution

Results:

• Clean attribution data linking ad spend to revenue
• Identified that LinkedIn drove higher-quality trials than Google (lower churn)
• Reallocated budget based on data, improving overall CAC by 22%

Partner Agency - White-Label Landing Pages

Industry: Digital marketing agency

Challenge: Agency needed fast turnaround on conversion-focused landing pages for multiple B2B clients.

Approach:

• Built reusable landing page templates optimized for lead generation
• Delivered 6 landing pages across 3 clients in 4 weeks
• Provided white-label handoff with documentation

Results:

• Agency reduced landing page delivery time by 60%
• All 6 pages launched on time with no client revisions
• Agency signed 2 additional clients based on improved delivery speed

Next step

Book a call to discuss how we can apply similar strategies to your business, or request a free audit to get specific recommendations.