Privacy policy

Last updated: February 7, 2026

This policy explains how Alpha Pixel collects, uses, and protects your personal data.

We are committed to GDPR compliance and transparent data practices.

Data we collect

Website visitors

Analytics data: Pages visited, time on site, referral source, device type
IP address and approximate location (city level)
Cookies for session tracking and analytics

Contact form submissions

Name, email, company name
Information you provide in messages or audit requests

Project clients

Business information: Company name, website, social profiles
Contact details: Name, email, phone (if provided)
Project-related data: Analytics access, campaign data, CRM integration data

How we use your data

Website analytics

To understand site usage and improve user experience
To track marketing performance and traffic sources

Contact and communication

To respond to inquiries and audit requests
To send project updates and deliverables
To provide customer support

Service delivery

To analyze your funnel and provide recommendations
To execute marketing projects and campaign management
To set up analytics and tracking on your behalf

Marketing

To send occasional updates about our services (you can opt out anytime)
To share case studies or insights (only with your explicit permission)

We do not sell your data. We do not share your data with third parties except as required for service delivery (e.g., analytics platforms, email tools).

Cookies and tracking

We use cookies and similar technologies for:

Analytics: Google Analytics 4 to track website usage and performance

Session management: To remember your preferences and improve experience

Advertising: We do not use advertising cookies or retargeting pixels

You can disable cookies in your browser settings. This may affect site functionality.

We share data only when necessary:

Service providers

Email platform (for communication)
Analytics tools (Google Analytics, Looker Studio)
Payment processors (Stripe, PayPal)

Legal requirements

If required by law or to protect our rights

With your permission

Case studies or testimonials (only with explicit approval)

We do not sell, rent, or trade your personal data.

Data retention

Website analytics: Retained for 26 months (GA4 default)

Contact inquiries: Retained for 2 years or until you request deletion

Project data: Retained for duration of project plus 1 year for support purposes

Billing records: Retained for 7 years as required by Czech accounting law

You can request deletion of your data at any time (see Your Rights below).

If you are in the EU, you have the right to:

Access: Request a copy of your personal data

Correction: Update or correct inaccurate data

Deletion: Request deletion of your data (subject to legal retention requirements)

Portability: Receive your data in a structured, machine-readable format

Objection: Object to processing of your data for marketing purposes

Withdraw consent: Opt out of marketing emails or data processing at any time

To exercise these rights, contact: services@alpha-pixel.eu

Data security

We take reasonable measures to protect your data:

Encrypted data transmission (HTTPS)
Access controls and password protection
Regular security reviews of tools and platforms

However, no system is 100% secure. We cannot guarantee absolute security.

International transfers

We are based in the Czech Republic (EU). Your data may be processed by service providers in other countries (e.g., Google Analytics servers in the US).

We ensure adequate safeguards through:

Standard contractual clauses (SCCs)
Use of GDPR-compliant service providers

Children´s privacy

Our services are not directed to individuals under 16. We do not knowingly collect data from children.

If you believe we have collected data from a child, contact us immediately.

Changes to this policy

We may update this policy to reflect changes in our practices or legal requirements.

Updates will be posted on this page with a new “Last updated” date.

Continued use of our services after updates constitutes acceptance of the revised policy.

Contact

For questions about this privacy policy or to exercise your data rights:

Email: services@alpha-pixel.eu

Address: Staroměstské náměstí 1/4, 110 00 Praha, Czech Republic

Data protection officer: Contact via email above