CRO & landing pages

Optimize your funnel and landing pages to convert more traffic into leads. A/B testing and UX improvements based on real user behavior data.

For B2B companies running paid campaigns or organic traffic that want to improve conversion rates without spending more on ads.

• Funnel analysis to identify drop-off points and friction
• Landing page builds optimized for conversion and fast load speed
• A/B testing roadmap with hypothesis and tracking plan

Get a free audit

Outcomes

Increase conversion rates through better UX, messaging, and testing.

• Higher lead volume from the same traffic and ad spend
• Lower CAC by converting more visitors into qualified leads
• Data-backed insights from real user behavior, not opinions

Deliverables

CRO audit

• Funnel analysis with drop-off points and user behavior insights
• Heatmaps and session recordings to identify friction and UX issues
• Prioritized list of recommendations with estimated impact

Landing page optimization

• Wireframe updates with improved UX, CTA placement, and trust signals
• Copy and messaging improvements based on ICP pain points
• Mobile-optimized design with fast load speed

A/B testing roadmap

• Hypothesis and test plan for high-impact variations
• Tracking setup for test metrics and statistical significance
• Reporting dashboard for test results

Implementation

• Code changes for UX improvements and test variations
• GA4 and GTM event tracking for form fills, CTA clicks, and engagement
• QA and cross-device testing before launch

Process

1. Audit - Review funnel, landing pages, and user behavior data
2. Prioritization - Identify high-impact UX and messaging improvements
3. Design and testing plan - Build wireframes and A/B test roadmap
4. Implementation - Execute changes and set up tracking
5. Analysis - Review test results and iterate

Timeline

• CRO audit: 3-5 business days
• Landing page optimization: 1-2 weeks
• A/B testing setup: 1 week
• Test runtime: 2-4 weeks depending on traffic volume

Who it´s for

B2B SaaS companies running paid campaigns with decent traffic but low conversion rates.

B2B service providers with landing pages that get clicks but few form fills.

Marketing teams that want to improve conversion without guessing or relying on opinions.

Not a fit:

• Sites with very low traffic (under 1,000 visitors/month makes testing difficult)
• Clients looking for quick wins without proper tracking or data
• eCommerce conversion optimization (we focus on B2B lead generation)

FAQ

What conversion rate should I expect? Results vary by industry, offer, and traffic source. Typical B2B landing pages convert at 2-5%. We focus on incremental improvements, not overnight transformations.

How long does A/B testing take? Depends on traffic volume. With 1,000+ visitors per week, tests can reach statistical significance in 2-4 weeks.

Do you write new copy? We provide messaging frameworks and copy blocks. You write final copy or hire a copywriter.

Can you optimize an existing landing page? Yes. We start with an audit and recommend high-impact UX and messaging changes.

What tools do you use? Google Analytics 4, Hotjar or Microsoft Clarity for heatmaps, and native A/B testing tools (Google Optimize successor or custom split testing).

Next step

Request a free audit to get a conversion analysis of your landing pages, or book a call to discuss a CRO project.